Senior product leadership, without the overhead.
I'm Andrew Barbour — a product management consultant, coach, and fractional product leader based in Canada. I've spent over 25 years working at the intersection of business strategy, user needs, and technology.
My work is built on one core belief: most organizations would make far better product decisions if they tested their ideas with real users before investing heavily in building them.
Book a Strategy CallAndrew Barbour
Product Management Consultant & Coach
Canada · 25+ years experience
25 years at the product frontier
My career has spanned product management, project leadership, agile coaching, and digital transformation across industries — from software startups and SaaS platforms to associations, non-profits, and enterprise environments.
I've helped organizations build internal product capability, coached teams through their first structured discovery processes, and worked as an embedded product leader when teams needed senior thinking but not a full-time hire.
More recently, I've leaned deeply into AI-assisted product design — using tools that let me generate and iterate on realistic prototypes at a speed that would have been impossible even a few years ago. This has fundamentally changed how I work and what I can deliver for clients.
The combination of product strategy experience and modern prototyping speed means my clients can validate ideas in a week that previously would have taken months to explore.
Areas of deep experience
What makes my approach different
Consulting that's collaborative, practical, and grounded in real user learning — not theoretical frameworks.
AI-assisted rapid prototyping
Using the latest generation of AI tools to turn rough concepts into realistic, testable prototypes faster than any traditional design workflow.
Validation before full build
User feedback gathered before code is written. The result is less waste, more confidence, and a clearer path to the right MVP.
Practical coaching and collaboration
Not just advice — hands-on work alongside teams, sharing frameworks, asking hard questions, and building internal product capability.
Grounded in real-world constraints
Product thinking that accounts for budget, timelines, team capacity, and business context. Strategy that can actually be executed.
Principles that guide every engagement
These aren't talking points. They're the filters I use to make product decisions with clients.
Discovery first
Understanding the problem deeply before proposing solutions.
Evidence over assumptions
Every decision should have a basis in real user behaviour or feedback.
Outcome focus
Progress is measured in validated learning, not deliverables.
Simplicity wins
The simplest approach that solves the real problem is almost always the right one.
Want to work together?
Reach out for a no-obligation conversation about your product challenge.